Peugeot launches special edition 107 ENVY (UK)

To celebrate the 107’s milestone of selling in excess of 500,000 units, Peugeot is releasing a special edition 107 called ENVY, which goes on sale this month.

The 107 uses an updated Euro5, 3-cylinder 1.0 litre naturally-aspirated petrol engine that emits 103g/km.

Standard equipment includes remote control central locking, electric front windows, body-coloured internally adjustable door mirrors, height adjustable steering column, radio/CD player w/MP3 socket, ABS, corner stability control (CSC), x4 airbags, power steering, 50/50 spilt folding rear seats, ISOFIX, black door strips, privacy glass, air conditioning and 14” alloy wheels.

Peugeot’s innovative Just Add Fuel™ personal finance package, means buyers can drive it away with three years fully comprehensive insurance (21+), three years warranty, three years servicing and three years roadside assistance, all for a single fixed monthly payment of just £189.00.

Additionally, all 107 models ordered up to the end of the year also come with a free Nokia 5230 Smartphone with integrated satellite navigation with free future updates and an in-car mounting kit.

2010 Peugeot 107

Prices start from £9,595 for the 3dr and £9,945 for the 5dr.

Launched in Europe in June 2005, the Peugeot 107 enjoyed immediate success which has never waned. Despite a bumpy ride for European car markets over the past two years, production volumes of the Peugeot 107 have remained on an upward trend. In 2006 (first full year of production) 101,700 vehicles were produced, this rose to 104,600 in 2007, then 108,200 in 2008 and 116,100 in 2009.

The compact and efficient Peugeot 107 is now sold in almost 60 countries worldwide but Europe is its principal market: at the end of September 2010, France accounted for 27% of sales, Italy (19%), UK (15%) and Germany (10%). With a 7% market share in 2010, the Peugeot 107 lies 5th in Europe’s fiercely competitive city-car segment.

Surprisingly for such a small car, the 5-door version (59.6% of total sales) out-sells the 3-door model (40.4%), underlining the Peugeot 107’s excellent packaging.