Fiat CEO Sergio Marchionne has confirmed that the next-generation Bravo will espouse a wild method and won’t be another “me too” product. Marchionne said at the NAIAS: “To replace the Bravo with another me too product would be completely inappropriate.”
The underwhelming Bravo has not been in a hit in one of Europe’s most competitive segments and Marchionne recognises the need for Fiat to adopt a radical approach. I have been looking at various versions in the future. We have no conclusions but what we launch will not be a traditional offering,” he said.
Fiat’s ideas will go further than Nissan’s Qashqai compact crossover. “At heart the Qashqai is still a pretty conventional vehicle,” he said.
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